Friday, 30 September 2016

Media Kit for the 'VIBE' Magazine



Audience and Institution:

The audience for the 'VIBE' magazine are primarily people in their 20's and the median age is 30. I say this because the 'VIBE' magazine carries a variety of genres and therefore it is a magazine that may appeal to many different people of different ages. However, music magazine are not used as much by the younger generation and thus the majority of readers mostly 25+. This helps the publisher decide on content to attract advertisers because they can adapt content to suit the preferences of people in their 20's and early 30's.

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