Question 4: Draft

Who would be the audience for your media product?

The target audience that I am waiting for is going to be between the ages 16 and 26, which would make my median age 21. This is because young adults are most likely to like rap out of all the other age groups and I would also want some of my readers to be teenagers as I will be featuring modern rap, which is what many teenagers are interested in.

The gender that I will be aiming is mostly males. This is because rappers are usually males themselves, and men are more likely to enjoy rap. However, there is also some females that like rap therefore I will also include some content which will appeal to females. In my case study, when I was looking at the 'XXL' magazine I found that 78% of the readers were male whilst 22% were female or other. Therefore, I would want 75% of my readers to be male and 25% of my readers to be female. I want to add content which would also appeal to females because even though they are not the majority of my audience, it is much better if my readers do not feel excluded and covering this would generate more profit.

My magazine will also be targeted at the black ethnic background. This is because rap/hip-hop is often listened to by that audience. However, I will also target people from a mixed ethnic origin and some people from the white ethnic background. This is because I want my magazine to feature a broader range of interests which may appeal to people from different ethnic backgrounds. My percentages of the audience will be 75% black ethnic background, 15% mixed ethnic background and 10% white ethnic background or other.

Audience Profile: Male

Age: 23

Gender: Male

Ethnicity: Black

Region: Hackney, East London

Enjoys going to parties and is likes to go to social events. Works part time at JD but is still a student at University. Likes to listen to grime, rap and hip-hop music. His main hobby is playing football but he also listens to and likes to make music. He is working class and lives in a small apartment.

Audience Profile: Female

Age: 20

Gender: Female

Ethnicity: Mixed

Region: Bromley, South London

Enjoys hanging out with friends and going to parties. She has just started University. Enjoys listening to grime and rap. Her main hobby is playing dodgeball and going to youth club. She is unemployed and still lives with her parents.